Luxury Lapland

Rovaniemi is an urban oasis amidst the Arctic wilderness, where culture, wild activities and fairytales come together. There are many reasons to love Rovaniemi – spellbinding nature and phenomena, Lappish traditions and culture, urban life and wild activities make the Official Hometown of Santa Claus a unique place to visit. Rovaniemi is the provincial capital of Lapland, situated on the Arctic Circle at the confluence of rivers Kemijoki and Ounasjoki. Besides being a popular travel destination, the town is the commercial, educational, administrative, cultural and sports centre of Lapland.

In recent years, Rovaniemi has featured prominently in several international rankings: listing the world’s best Christmas destinations, Forbes (2011) placed Rovaniemi in the top ten and CNN (2012) right at number 1! Lonely Planet named Rovaniemi Europe's best winter destination (2012) and, even more recently (2013), the world's second best holiday destination for families. Welcome to Rovaniemi – No Ordinary Capital!